Apple Inc. gets bad press for not doing enough to sell Macintosh computing into the corporate enterprise, a market that has been dominated by large purchases of inexpensive Microsoft Windows desktops and servers. Corporations buy these commodity Windows boxes in volume, supported by IT departments staffed with Windows-certified technicians. This works in favor of really large companies where an IT staff of 10 or 20 people can remotely manage thousands of employee desktops networked to a centralized server room. What's overlooked in this analysis is that Apple cares much more about addressing the needs of small businesses, where the budget for IT technical support is scant or non-existant.
The big business model of cheap commodity Windows computing supported by highly skilled technicians breaks down for smaller companies that can't afford that kind of in-house support. Small businesses have just two options:
Given the heavy technical demands of maintaining and securing a Windows computing infrastructure today, which of these options makes better sense for small business?
"Macs just work!" is the phrase that's been catching on at more and more small businesses. Macs are made for small business, and more innovative companies are finding that the model that's been in play at big corporations is just plain stupid for smaller firms. Macs are easy to network, easy to customize, easy to access securely from home or on the road. They are not prone to frequent application failures and crashes. Macs don't require trouble-shooting and rebooting on a daily basis like Windows computers do, and they have managed to remain essentially immune from the computer viruses, spywear and malwear that have plagued Windows for more than a decade.
Oakley Studio, the company that small businesses have trusted for email service, business web hosting, and secure ecommerce, knows you can run your entire business on Macintosh computing, and save money doing so. Oakley Studio is an all-Macintosh company. We see small business Mac users as an underserved market that deserves encouragement and a modest amount of outside expertise. We want you to make the most productive use of your Macintosh infrastructure, and we think we can help. With over 25 years of Macintosh experience, we've learned a lot about Apple desktop computers, laptops, and servers, Apple wireless base stations and displays, and some of the best most feature-packed Apple software that's made for business and a pleasure to use. We'd like to share our expertise with you.
For starters, sign up for our free "Mac Tips" newsletter (below) to find out how we made Macintosh computing work for our business. And before you renew that next big annual Windows technical support contract, consider how much you could save by buying expert Macintosh advice and consulting on an as-needed basis, to meet your specific needs.
Sign up for our free Mac Tips newsletter. You'll get concise informative "Tips Pages" about every two weeks. It's how we share our expertise with the Mac small business community.
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