Your web site's Traffic Reports are a big advantage to hosting your site at Oakley Studio. Your reports summarize the traffic at your site, what areas and pages are attracting the most attention, and where people are coming from to find your web site. Use your Traffic Reports to discover and fix navigation problems, measure the success of promotional efforts to bring more people to your site, see how long people spend at your site, where they enter and exit, and what words they are typing in search engines to find your pages.

Here is a sample Traffic Report, showing the various categories of in-depth analysis provided:

Compare Year-over-Year (and see how your web site traffic has doubled!), Month-over-Month (to get a handle on your annual business cycle), and Day-by-Day (to see how your recent search optimization or ad program is working.)

Then understand when your web site's busiest days of the week are (for featuring specials on your front page), and when your busiest hours of the day happen (for site maintenance, and off-hour deals).

Where are your most frequent visitors coming from? What keywords are they using to find your site? What other sites are linking to yours? (Figure out why, and get more links like that to build traffic.)

See how much of your traffic is real people (customers!) and how much is automated "spider" programs from the various search engines. See which spiders are hitting your site hard, and throttle them back on your robots.txt page.

What types of files are your visitors requesting? What pages are they landing on and leaving from?

What types of operating systems and brands of web browsers are people viewing your site with? (Do we need to test your site on other platforms?)

What are the search phrases and individual search words that people are using to get to your site? (Are they relevant to your products and services?)

What are the top search engines, and the up-and-coming operating systems and browsers to keep an eye on? (How people find your site, and the equipment they are using to explore it may be vital to your business!)

This level of detail is updated every single night, ready for review each morning. Plan your site updates based on what you read here, in order to keep your site growing, optimize text to help people find your site, prune the dead wood, and spot emerging trends that can benefit your business success.