Your domain name is a brand identity that will represent your business for years to come. Domain names are unique — no other person or business on the internet has the same domain name. As time goes on, all the “good” domain names are getting bought up, and you have to wonder if eventually there will be none left. That’s not likely, but It’s worth spending some time to come up with an imaginative domain name that serves your business well now, and long into the future.

Are You a Dot Com?

Every domain name consists of a primary and a secondary domain separated by a period (or “dot.”) As in “yourdomain.com” What is the right primary domain for you?

If you are a business, then consider getting a “.com” domain name. Dot-Com is for commerce, or commercial businesses online. It is the most recognizable primary domain, but there are many others, and you are not limited to being a “.com” if you want a domain name with more personality. If your organization is a not-for-profit, then .org is for you. (It’s short for “organization.”) If you are building a networking business of some kind, then possibly .net is the way to go. These three .com .org and .net primary domains are in common usage, but there are many more you can choose from.

There are many primary domains besides .com, .org, and .net. Here are just a few:

Your Domain Name Is Your Brand

Domain names are the “real estate” of the internet. Your domain name is a valuable asset of your business, worth managing with expert care. Over time, your domain name becomes your online brand with the potential to be as well-known as many other everyday products and services in our culture.

Your domain name is not just a name; it is a destination.

From the beginning we’ve believed that hosting sites with your own unique domain name builds long-lasting brand awareness and marketing strength for your business. Your domain name email address promotes your web site with every message you send. Wouldn’t you rather advertise your own domain name, instead of Yahoo, AOL, Gmail, Hotmail or any of the many other “free” email providers out there? By using a professional domain name email address based on your own domain name, you create “brand awareness” for your own unique domain name and web site.