You are here because you do not know how to sell your product (or service) on the internet.
You’ve built a good-looking website to tell everyone about your great product (or service). You’ve built and tested your ecommerce shopping cart and checkout sequence. You know it’s all working properly — anyone can come to your website and buy your offering. But… nothing happens. Your site gets very few visitors and nobody is buying.
So maybe you spend the next couple years trying to market your site on Facebook or Twitter or LinkedIn or Instagram, because that’s how everyone else is supposedly doing it, right? You plead to your social media circles of friends and associates to come and try out your product. It ain’t working. Nobody’s buying.
What You Don’t Know
There are three reasons your guess-and-try approach is not working.
- You don’t understand the internet.
- You don’t know how to sell your stuff on the internet.
- You just don’t know. Period.
Realizing that you do not know is the beginning of learning how to sell on the internet. Learning how to sell your products and services is a process of discovery. And you can’t begin that process until you admit you do not know.
How to Sell: A Process of Discovery
The internet (and your website) is, first and foremost, a text medium. Why text? Because text is easily searched and indexed by computers. When you’re looking for something on the internet, the way to find it is by performing a text search. This is how anyone — who doesn’t already know your name or your business — is able to find your website. They search for words you’ve used on your web pages, they click a link, and a moment later they are on your site.
So to start with, your website has to have a sufficient quantity of words (and phrases) so there’s something for people to find as they search the internet.
Of course the best (and free) way to do this is by blogging. Writing about your products, your services, and your business, adds a sufficient quantity of words to your website so people can begin to find it. Writing regularly adds more words that any potential visitors can search for. You need to write, and keep writing, in order to keep bringing people to your website.
In other blog posts here at Oakley Studio we’ve talked about the importance of blogging as the best (and free) way to get more traffic to your website. It works. Blog just once a month and watch your traffic grow. After a year of blogging, you have twelve good blog posts that people can search for and visit and read. Now people can discover your website. Good! But the process of discovery is just beginning. Why? Because there are two things YOU need to discover…
- What words work well to attract loads of people to your website?
- What words work especially well to attract BUYERS to your website?
How do you discover these words? You can’t just guess. You’ve been guessing for a couple years now, right? And guessing is not working. To discover the best words that will sell your products on your website, you must conduct some simple experiments.
Here’s how… Go to Google Ads (ads.google.com) and create an account. Then create two or three plain and simple text ads. Set some initial keywords and phrases that you guess might get a few clicks on your ads. Set a monthly spend limit. Let this experiment run for two or three months, paying attention to the words and phrases that get your ads some clicks. But do not think of this as “advertising.” This is not advertising — this is your discovery process. This is how you discover the words and phrases that get visitors to your website.
Keep a record of those words and phrases. And start using them in new blog posts.
After the first two months of running Google Text Ads, drop any ad you created that got zero clicks. Yes, there will be some ads that get no clicks because all you had to go on at first was your guesses. Guessing is not going to get you to sales. Guessing is not how to sell on the internet.
During your first few months of running Google Ads, Google’s algorithms will begin to suggest other words you should try. As you drop some ads and create new ones, incorporate some of these new phrases into your text ads. These are so easy to make you may end up with a dozen or more ads, all of which are using more and more effective words and phrases to invite new visitors to your website.
Within 4-6 months you should begin getting lots of traffic to your website (check your Traffic Reports to see) and maybe even a few sales. You are involved in the process of discovering what words bring interested visitors to your website.
This is not a guessing game. You will be surprised by some of the words and phrases that end up working. You would not have guessed. You uncovered these valuable words and phrases through your discovery process. This is not rocket science, it is data-driven discovery. Not guessing.
Guessing is what you used to do before you learned how to sell on the internet. You don’t need to guess anymore. That doesn’t work. It’s all about the words people use to find you and your stuff on the internet. And this process of discovery, through these little experiments, with a small ongoing budget, is how you begin selling, and refine your selling, and become a big seller on the internet.