Email List Building

Here’s a really simple method for generating more traffic to your website, using email list building. We recommend the MailPoet email list plugin that’s included in every new Oakley Studio Website. The method is just three steps:

  1. Create great content that people want to read more of.
  2. Offer a way for anyone to opt-in to your email list.
  3. When you write a new blog post, the last step is to send an email to your list that links to the new blog post.

Sending that email notifies your subscribers about the new blog post. They click the link in your message to read your latest news and stories. Here’s what it looks like:

[ diagram ]

That’s it. Write and publish a blog post. Send email. Nothing builds traffic quite as well as this tried-and-true method. It works.

Of course as this diagram indicates, there are a few more things you can do to add some perfection to this simple routine.

Add a Picture

For example, whenever you write a new blog post, think about adding an image – a relevant photo, video, drawing, chart, or diagram to illustrate your words. (For this blog post, the animated diagram above is the picture.) A picture adds visual interest and provides a focus for the writing. Words and pictures are meant to be together.

Add a Link

There are probably other pages related to your new blog post you can link to. Links can be to other pages within your own website or to other pages anywhere else on the internet. (For this story, I’ve linked to the Oakley Studio signup page, and to my opt-in Subscribe page.)

Capturing a visitor’s name and email address is one of the most imporant things your website can do. Email list building is how you