Our Strategic Partners
Though Oakley Studio remains to this day a home-based business, we do not operate alone. We rely on other partners with deep technical knowledge to provide our fundamental services.
Oakley Studio is a Mac-based business. We believe Apple Macintosh computers are the best choice for home-based businesses, because they are easy to learn and easy to use, with well-designed intuitive software, and very well-built and reliable hardware. You don’t need an IT department to keep your Macs running!
Macs are also way less vulnerable to outside attack when connected to the internet. Most Mac users don’t even bother with anti-virus software — that’s a “Windows thing” — and enjoy more productive time not spent keeping virus protection up-to-date. MacOS software updates are automatic and unobtrusive.
In our home-office, our desktop and laptop computers are Macs, and our tablets and smartphones are Apple-made. Do you love Macs? We love to help you make the most of them.
Amazon Web Services
Managed Website Hosting is our primary business, and we’ve been very happy with Amazon’s cloud-based virtual server solution, which our business first began using in 2016. Essentially we are leasing computing time from Amazon to run Oakley Studio. Operating a hosting business on virtual servers means we have effectively outsourced our hardware maintenance. Keeping our web servers up and running was becoming a time-consuming and stressful part of our business, prior to moving to the cloud. And being out of the hardware maintenance business means we have more time for working on other parts of our business — developing a distictive approach to managing our client’s online assets.
Virtual servers allow us to configure RAM, CPU, and storage, to build just the right server for our needs. And AWS provides excellent tools for creating server “snapshots” and copying images to new hardware
We’re also using the AWS cloud for Domain Name System (DNS) Service — the least understood and most critical component of website hosting. DNS does the job of matching web page requests with actual server locations. Most people settle for whatever DNS service their registrar provides; and it’s often underpowered and overworked. Slow DNS means your website pages take longer to start loading… or may not load at all. Oakley Studio utilizes four DNS servers in different parts of the world to ensure our client websites are always reachable. (Most registrars use only two.)
Server security is essential. It requires a special level of expertise, which we can count on. We’ve contracted with ServerPilot to maintain our server operating systems in a sustainable and secure manner. We also use ServerPilot to spin up new Staging or Live WordPress sites when we need them.
A busy webmaster needs high-level site management tools to accomplish things like automated backups, website cloning, security and performance monitors, and software updates. ManageWP allows me to do all these tasks in one beautifully designed dashboard, with admin access across all the client sites hosted on my servers. I am use it every single day. I discovered ManageWP in early 2016, just a few months before they were bought out by GoDaddy. That had me worried – would GoDaddy destroy this awesome tool set? Thankfully the original developers and support crew have remained in place and ManageWP keeps getting more useful to webmasters like me, year after year.
We use Hover’s superb concierge service for registering new domain names and for transferring domains from other registrars. Hover is a registrar any webmaster would love — clean easy-to-use management tools, private registrations, and a user interface uncluttered with advertising and upsells. We manage all our client domain names at Hover so we can easily configure new sub-domains, pointers, and email addresses, and perform multi-year renewals so your domain name never expires.
For our clients who desire a truly distinctive web site that goes beyond what’s available in the free Themes repository in their Dashboard, we turn to commercial theme developer Elegant Themes. These are beautiful designs, with specially designed modules to help you communicate effectively and sell sell sell. We are an Elegant Themes developer so we can install and customize the theme of your choice for a one-time fee. After that, we attend to all theme updates — for free — for as long as your site is hosted at Oakley Studio.
Our Network of Designers, Programmers, and Tech Support
Since relocating to Albuquerque, New Mexico in 2016, we’ve been building local relationships within a rich ecosystem of other entrepreneurs and startups. Oakley Studio is able to grow organically as our needs for personnel and additional services increase. Oakley Studio remains a one-person company, but we’d love to introduce you to our circle of deep expertise when it comes to custom design, specialized database connectivity, or advanced training and marketing. Here are two strategic partners we are especially pleased to be working with…
Building beautiful websites that convert. This Santa Fe, NM firm is owned by design and marketing expert Ava Shije. Zenbox designs and builds new business websites, and evolves existing websites into content-rich destinations that will form the core of your digital marketing strategy. They will analyze performance data and tie everything to ROI to show how changes to your website affect revenue.